With three sales days left in the month of November we have already reached a record in sales for one month. A number of factors have led to the great sales this month. The donation from Buccini/Pollin Group (which is still coming in), our one year anniversary sale, and some publicity in the local newspaper.
We will be picking up more furniture from Buccini/Pollin Group for a few more weeks. In the meantime it has been selling almost as fast as we can get it on the floor. Anyone who thinks they missed out on buying something from the donation may want to check our sales floor again. Two people have asked us if anymore of a particular item has arrived just as we were getting more on the floor.
Last week's sale celebrating one year in our new location went exceptionally well. WJBR ran ads during the week and broadcast at our location part of the day, and we had 10% off all purchases. Our sales for the day were the highest other than our opening day.
Just before the first wave of furniture from BPG there was a write up in The News Journal about the donation. The paper also put in a nice piece about our anniversary sale. After more than nine years of existence many people are not aware of the ReStore. Both of those mentions along with the advertising for the sale have increased the number of people who are aware of the store and the kind of items we sell.
In the future we plan to expand our marketing of the store. Bank of America Charitable Foundation has awarded Habitat of New Castle County $200,000 which will be used to hire more staff and increase marketing. The ReStore has grown quickly over the last few years and we are looking forward to major growth continuing into the future
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